TikTok Ads MCP: run your campaigns from any AI assistant.
Our free, open-source TikTok Ads MCP server — control TikTok in plain language.
What is MCP? The plumbing that lets AI actually do things.
The open standard that connects AI assistants to your tools and data.
ChatGPT Ads: why we're not spending there yet.
Why the product is immature and the math doesn't work yet.
AI Overviews cost you up to 58% of your clicks.
What AEO/GEO means now — and how to stay visible.
ROAS is lying to you. Why we optimize for MER.
Why platform ROAS misleads — and what we steer by instead.
Incrementality testing: what advertising truly adds.
Measure the real added revenue — even on a small D2C budget.
Retention is your cheapest acquisition — the math.
Why the second purchase is more profitable than the first.
WhatsApp beats email for retention: 68% cart recovery.
68% cart recovery, 134% higher LTV — the numbers for D2C.
The 5 post-click leaks killing your ROAS.
The best ad won't save a broken landing page.
Google AI Max: the end of DSA — what to switch now.
More automation means different work, not less.
AI-UGC + real creators: the hybrid workflow.
Cut testing costs 70–80%, keep authenticity.
The end of the “10 ads per quarter” era.
How AI production lets one strategist ship 30+ variations a month.
Meta vs. TikTok in 2026: the real math.
Spend data from 40+ DTC accounts — where each platform actually wins.
Advantage+ is now 62% of ecom spend.
Why creative is the new lever.
GEO is not “the new SEO.”
Getting cited by ChatGPT & Perplexity plays by different rules.
Creative fatigue by platform: TikTok needs new ads every 7 days.
Why the same ad lasts twice as long on Meta.
Meta Andromeda explained: the new retrieval engine.
How the new AI system decides which ad is shown to whom.
Reddit Ads for D2C: the underrated channel.
Cheap first-touch with high intent + new Max Campaigns.